[04] THE DESIGN JOURNEY
EST.
1991
precision within
every structure

One vision.Six considered phases.

A clear process connects the initial brief with the life of the completed place. Each phase carries the project’s intent forward.

CAIRO, EGYPT
ESTABLISHED 1991
01

Research and Brief

PHASE [01] / PROJECT LIFECYCLE

Understand the site and define the project. Existing conditions, activities, needs, safety requirements and specialist recommendations are brought together with the client’s objectives.

THE QUESTION AT THIS STAGE

What does success mean here?

Agree the objectives, understand the existing conditions and identify the variables the programme must accommodate.

+ Objectives+ Constraints+ Opportunities

02

Concept Design

PHASE [02] / PROJECT LIFECYCLE

Explore the architectural and interior concepts. Spatial relationships, circulation and alternative solutions become a preliminary presentation for discussion and review.

THE QUESTION AT THIS STAGE

Which direction best serves the brief?

Compare alternatives, test spatial relationships and bring the emerging concept into discussion with the client.

+ Exploration+ Diagrams+ Spatial

03

Design Development

PHASE [03] / PROJECT LIFECYCLE

Refine the agreed concept in response to technical requirements. Layouts, materials and systems develop together as the proposal becomes more precise.

THE QUESTION AT THIS STAGE

How do the decisions work together?

Refine the concept through drawings, materials and systems, responding to technical requirements before final approval.

+ Layouts+ Material+ System

04

Technical Documentation

PHASE [04] / PROJECT LIFECYCLE

Translate the design into coordinated information. Architectural drawings and engineering disciplines establish a clear basis for the work ahead.

THE QUESTION AT THIS STAGE

What information carries the design forward?

Bring architectural and engineering disciplines into the working and service design required by the commission.

+ Sketches+ Diagrams+ Blueprints

05

Construction

PHASE [05] / PROJECT LIFECYCLE

Carry the design intent into the built environment. Execution and site coordination connect the decisions made during design with the realities of construction.

THE QUESTION AT THIS STAGE

How is the intention carried into execution?

Keep the relationship between design, site and execution in view as the project moves into construction.

+ Execution+ Site

06

Evaluation & Occupancy

PHASE [06] / PROJECT LIFECYCLE

Consider the life of the place beyond completion. Handover, facilities and occupancy close the project’s design journey and inform its continued use.

THE QUESTION AT THIS STAGE

How will the place support its next chapter?

Consider handover, facilities and the lifecycle of the place as the design journey meets everyday use.

+ Handover+ Facilities+ Lifecycle

[NEXT] A SHARED AMBITION

Every place startswith a conversation.